Looking to re-engage with his roasting business, our client was looking for a logo refresh as well as label artwork that spoke to his new home in Bend Oregon.  We created a world where coffee as an integral part of the outdoor experience by introducing coffee cups and coffee pots into the landscape. 

We used  a “National Parks” illustration style and color palette for a bit of drama but also as a call back to the nostalgic feeling of destination posters of the past.