BKI engineers love their coffee. They love it so much they roast their own beans. BKI’s coffee obsession is fairly well known. Jokes fly regularly about bean snobbery and the ceremonial naming of office coffee machines. Working with the marketing and sales team, we turned what once was only available for employees into touch points for existing and prospective new customers.
We developed 1lb and 1/2lb bag labels around holiday themes, upcoming trade shows or events and general gift packs. We had fun with it. The coffee is a hit. Some people show up at their booth just for the free samples, or send in requests for more. BKI engineers love their coffee. Their customers do too. Labels developed using original art and modified stock elements.