Founded more than 35 years ago, American Benefits Inc. provides superior insurance products and services to businesses and families throughout the Portland metropolitan area and the Western U.S. ABI covers every discipline, which means their clients get the scope of a large insurance company, and the personalized customer care of a smaller shop.

We refreshed the ABI logo and were tasked to developed a direct mail campaign that focused on the pitfalls of being “under covered”.  Claims.  Service.  Business Interruption are the key themes.  The sub head, “Find Out How We Cover Our Clients” speaks to the ABI difference. Difference in commitment. Difference in service. Difference in care.