The Grete Waitz Project We developed a promotional video to celebrate Adidas’ long distance running champion, Grete Waitz. The materials served three purposes: 1) celebrate the life and career of the distance running champion, 2) introduce the non-profit organization founded by Ms. Waitz and supported by Adidas, and 3) introduce the retro-inspired line of athletic footwear and apparel.
This piece ran in European retail environments, at marathon kiosks, and on-line. A collaboration with Meaty Design. Nikia Furman was behind the camera and in front of the editing deck. Some of the footage we received was a little “home made” but you get what you get. Responsibilities: Concept / Story Boards / Direction.
Have a look.